Quick beauty quiz: Which of the following is most important as a salon or spa manager or owner looking to boost social media presence?
- Setting up and optimising your profile.
- Posting high-quality content regularly.
- Responding to your followers’ comments, complaints, and direct messages (DMs).
Correct answer: All of the above!
This article will show you exactly how to enhance your social media presence as a beauty business.
First things first: Is your beauty business on social media?
If your answer is yes, skip to the next section.
Otherwise, it’s time to get your salon or spa on social media (e.g., Instagram and TikTok). You have to first be on social media to enhance your presence there.
Why should your salon or spa go on social media?
Success on social media is beyond amassing followers, likes, and comments. Here’s why your salon or spa should be on social media:
1. Your potential customers are there
A major part of marketing is going right where your target customers spend a lot of their time. In recent times, that place is social media.
A 2024 report by Datareportal revealed that in 2023 alone, 266 million new users signed up on one social media platform or the other, bringing the total number of active social media profiles to 5.04 billion as of January 2024.
With each user spending over two hours daily on social media, you have a unique opportunity to promote your salon or spa to acquire new customers.
2. Your returning customers want to keep in touch
In addition to being a powerful tool for marketing, social media platforms like Facebook, Instagram, TikTok, Twitter, and YouTube are great ways to connect with potential and old customers.
Out of sight is often out of mind in the beauty industry. Being active across the platforms is a cost-effective way to stay on top of mind with your customers, showcase your expertise, promote your products and services, and ultimately create a new revenue stream.
3. You get to manage your reputation
The social media pages of your salon or spa are an online representation of your business. They give you control over how you want your potential customers to perceive you.
What’s next?
Depending on your resources, choose any number of social media platforms you can conveniently run and sign up now.
Once you’ve done that, let’s see how you maximise your presence on these platforms.
How to boost your salon and spa’s social media presence
Here are six practical tips for improving your salon or spa’s social media presence:
Tip 1: Set up and optimise profiles
After signing up on any social media platform, upload the necessary media such as a profile picture and fill in your business details like name and handle.
Think of your profiles across platforms as your landing page on social media; it should feature all vital business information. The goal is to use the social media profile section to your salon or spa’s full advantage.
When potential or existing customers come to your page, they should immediately know what the business is, what you’re currently promoting (e.g., discounts, packages, and loyalty programs), and other relevant information.
On Instagram, for instance, ensure your Highlights showcase your salon or spa’s price list, terms & conditions, frequently asked questions (FAQs), and reviews from past customers.
Add appointment booking link
You should provide an easy, quick, and convenient way for customers to book your beauty services anytime, anywhere. A salon and spa management tool like Splice can offer your business this and more.
Add a booking link to your social media profiles so customers can schedule appointments from those platforms.
Tip 2: Share high-quality content
Quality content will do more than attract new followers (many of whom may become paying customers), it’ll also keep your existing clients informed and engaged. Your salon or spa will get more visibility, with every new follower.
- Ensure all content on your social media is visually appealing; invest in high-resolution pictures and videos.
- Importantly, focus on creating engaging content relevant to your audience to increase the chances of people sharing it, ultimately bringing more eyes to your page.
- Your beauty business is an expert in one or a range of beauty services. Use your posts across social media to show off your knowledge and skills, and build trust with customers.
- Also, let your posts showcase your business’ range of products and services alongside prices.
- Lastly, write easy-to-understand captions with prices and a clear next step or call to action (CTA).
For example, don’t just say, “Deep-tissue massage session for you and your partner.”
Instead, write, “Deep-tissue massage session for you and your partner for only ₦40,000. Send us a DM to book now or schedule an appointment through the link in our bio.”
Tip 3: Post consistently
How often should you post on social media?
It depends on your social media strategy, personnel, budget, and content availability. Ideally, aim for at least once a day across the social media platforms you operate. In the beginning, however, you may be unable to post frequently. That’s okay.
Pick the number of days you can realistically post. It can be anything from three times weekly to three times daily. But whichever calendar you choose, be diligent and stick to it. That’s how you stay consistent.
Out of sight is really out of mind on social media. Posting consistently will help you to stay on top of mind with your audience.
The more you show up to post content, the more your followers get to know you. And the more they know you, the quicker they trust your business.
Tip 4: Engage followers
Engaging with your followers means responding to comments on your posts, replying to direct messages (DMs), handling complaints, and reposting followers’ content about your business. It’s an easy yet effective way to boost your social media presence.
Apart from sustaining a loyal following that you can subsequently convert to revenue, engagement increases the chances that your followers will share your content with their followers.
That’s not all.
Engagement can also help you build valuable relationships with other beauty businesses and influencers, potentially leading to increased visibility and revenue.
You can also engage followers in the following two ways:
I. Feature customers
After offering customers products or services, ask them if they’d love to be featured on your page. If they agree, post them and tag their social media handles.
Through this, existing customers will feel more appreciated, and potential customers will see people like them using your products or services and be motivated to patronise you.
II. Ask for reviews
Customer reviews (or testimonials) are an effective tool for building trust and convincing potential clients to patronise your salon or spa.
First, offer customers excellent services. Then, encourage them to share a review with you. Many satisfied customers would be more than happy to.
Tip 5: Utilise platform features
Different social media platforms have various features you can utilise to engage with your followers, create awareness for products or services, and boost on-platform brand presence.
For example, Instagram, Facebook, and TikTok have a feature called Stories. It allows businesses like yours to share everyday key moments and engage directly with your audience within 24 hours. A similar feature on WhatsApp is known as Status.
Also, YouTube recently launched Shorts to make room for shorter videos. Nearly all platforms have the Live feature, which lets you engage with other users — followers, influencers, or brands — in real time.
Find out other features available on the social media platform your business uses and how you can use them to advance your business online.
Tip 6: Invest in advertising
There are two kinds of posts on social media: organic and paid posts.
Organic posts are the regular content you share for free, with no money spent to increase reach or conversions. Paid posts, on the other hand, require money behind them to help you reach a wider audience.
While organic content primarily focuses on engaging existing followers, paid posts aim to bring in new people.
Here’s how you can go about paid posts on social media:
- Run social media ads: Here, you pay social media platforms, like Facebook, Instagram, TikTok, or YouTube to promote your posts to specific target audiences.
- Do influencer marketing: Also known as branded content, it entails paying influencers — usually those in the beauty niche — to use their platform to promote your business.
Conclusion
Optimising your profile, consistently posting high-quality content, and engaging followers with available on-platform features, are the major ways to boost your salon and spa’s social media presence to attract more customers and sustain existing ones.
Let Splice help you automate your business operations as you embark on your makeup business journey.
