In the time it took you to read the title of this blog post, about 20 people have joined one social media platform or another around the globe. As of July 2024, there were 5.31 billion social media users worldwide, accounting for 64.7% of the global population. 

Safe to say, taking your salon or spa business on social media is no longer a nice-to-have; it’s a must-have.

However, many beauty and wellness owners and managers often complain about running out of social media post ideas. Simplifying your content-generation process can help you maximise your online presence and attract new clients.

That’s why I’ve put together this list with 17 high-performing, easy-to-execute social media post ideas specifically for your salon or spa business.

Ready to dive in? Let’s get started.

Idea 1: Repost your appointment booking link

You may already have your appointment booking link across your social media profile, which is a good strategy. However, showing them how to book and sharing the booking link at least once weekly can increase visibility and encourage more followers to schedule appointments. 

Remind your followers to book their next appointment using scheduling tools like Splice. Splice appointment scheduling software automates booking for your salon or spa and gives customers a quick way to secure appointments anytime, any day. You can integrate the tool into your website or share the link on social media. 

Idea 2: Post before-and-after images of satisfied clients

Utilise transformation photos and videos in your social media strategy. Before and after shots perform well on social media because they highlight your team’s expertise and show real people enjoying your services. 

These posts improve customer engagement and build trust among potential clients, which can encourage followers to book a hair appointment.

NOTE: Ask for clients’ permission to share the photos or videos on social media. You can offer to tag them to incentivise them. 

Idea 3: Spotlight your team

Your team is the backbone of your salon, the friendly faces your clients will interact with when they visit. Introducing them can help you build connections with your followers.

The more they feel they know you, the more they trust you, and the more likely they are to book appointments. Trust is a powerful motivator for prospects, and this approach helps establish it before they even walk through the door.

Also, this social media post idea can motivate employees to do better. Use social media to recognise the hard work and talents of your staff. Shoutouts show appreciation and serve as a powerful recruitment tool, attracting new, remarkable talent to your team.

Splice’s employee management feature allows you to keep track of employee performance. 

Idea 4: Share beauty and wellness tips

As far as your followers are concerned, you’re an expert in your field. What better way to assert your expertise and gain the trust of potential customers than to educate them on beauty and wellness practices? 

It could be a picture showing tips on maintaining natural hair or a video of a skincare routine for people with dry skin. This one social media post idea can easily be adapted to any social media platform — Facebook, Instagram, LinkedIn, X (formerly Twitter), Pinterest, etc. — to position your salon as a go-to source for expert advice. 

NOTE: Whatever tip you post should always be relevant to your target audience. 

Idea 5: Announce new offers

Introducing a new skin treatment or hair care product? 

Let your followers be the first to know. 

Create engaging posts (pictures and videos) that showcase the benefits of these new services or products. Consider offering special discounts to first-time customers coming from social media. This not only increases appointments but also keeps your clients informed about the latest in your salon and spa. 

Idea 6: Feature behind-the-scenes (BTS) shots

Give your followers a peek behind the curtain with BTS content. Show them where and how it all goes down. Whether it’s a look at your team at work, how you take care of your equipment, or just team-building activities, these posts humanise your brand and build a connection with your audience. A picture or video showcasing your salon or spa environment and culture can make clients feel more comfortable and eager to visit.

Idea 7: Promote your loyalty program

Another social media post idea is to market your customer loyalty program on social media to reward your most dedicated clients and encourage repeat visits. Share details about the benefits of joining, such as discounts, free treatments, or exclusive access to new services. Post testimonials of current members to emphasise the value of the program. 

Building a loyal customer base is crucial for the long-term success of your salon or spa. Regularly promoting your loyalty program can create a sense of community and increase customer retention. 

Here’s everything you need to know about creating a customer loyalty program and how Splice can help you automate it. 

Idea 8: Showcase positive customer reviews

What do past and existing customers have to say about your beauty and wellness business? 

Let your clients do the talking while you share with your followers. It can be a glowing review on Google Business Profile (formerly Google My Business), a direct message (DM) on Facebook, a video on WhatsApp, or a comment on Instagram. Sharing these testimonials is a powerful way to build credibility and encourage potential clients to book an appointment.

Here’s our previous article on how to ask customers to leave a review for your business. 

NOTE: If you receive negative feedback, attend to it and use it to improve your business. 

Idea 9: Communicate business updates

Keep your clients informed on relevant business updates. Whether you’re reopening after a break, launching a new service, or reviewing your prices, use social media to communicate important information. This ensures your clients stay up-to-date and continue to engage with your salon or spa. 

Idea 10: Encourage user-generated content (UGC)

UGC refers to any form of content, such as images, videos, or social media posts, created and shared by customers rather than the salon or spa itself.

When clients share their experiences with your business or showcase their new look, repost it! This type of content helps you build community, boosts brand credibility, and shows that your clients enjoyed visiting you. 

Idea 11: Create social media quizzes

Engage your audience with fun and interactive social media quizzes. They’re a great way to get followers involved and generate relevant content ideas. On Instagram, for example, you can create a quiz about hair care tips, trending styles, or anything really on the Story and share the result as a post. Followers who missed it can get another chance to participate in the comments.  

Idea 12: Talk about events you’re hosting or participating in

Share your events (e.g., workshops, trade fairs, or charity events) on social media, where you’re the host or a participant. 

Event posts create a sense of community and encourage followers to get involved. Specifically, it’ll allow followers who want to interact with you without the pressure of booking an appointment to meet with you. 

Idea 13: Reference your other marketing channels

On Instagram, for instance, encourage followers to follow your other social media pages, visit your online shop, read your blog, sign up for your newsletter, Google Business Profile, etc. Do the same across different social media platforms you operate. 

Promote exclusive content on each channel to encourage followers to engage with your salon or spa across all your social media profiles. 

Idea 14: Disclose last-minute slots

If you have an empty slot to fill, use social media to let your followers know about last-minute openings. This not only increases bookings but also keeps your clients in the loop about your availability.

Idea 15: Do a collaborative post with other brands

Collaborate with other non-competing brands to boost your social media presence. Instagram has a feature where more than one social media handle can share a post, effectively reaching all the audiences.

Share each other’s best work and offer joint packages to attract a wider audience. These partnerships can introduce your salon to new clients and create exciting opportunities for cross-promotion.

Idea 16: Try memes and quotes

Lighten up your feed with funny, motivational, or uplifting beauty and wellness quotes or memes. These relatable posts add a human touch to your salon or spa and help build a strong community. A well-timed meme or quote can brighten someone’s day and keep them coming back to your page.

Idea 17: Organise giveaways

Everyone loves a freebie, including your followers. Host giveaways to allow your followers to win something, and a reason to promote your business. The prizes can range from beauty products to beauty accessories. Encourage your followers to participate by tagging loved ones or sharing the post. Giveaways create excitement around your business, increase your reach, and attract new clients.  

Conclusion

Some customers will book an appointment the moment they discover your salon or spa, but most won’t. They’ll likely wait until they genuinely need your services or feel confident that you’re the right choice. Until that time comes, staying engaged with them is crucial, and social media is a perfect tool for that. 

The content you share on social media plays a significant role in whether potential clients stick around long enough to eventually book with you. By using the 17 social media post ideas we’ve covered in this article, you’ll not only keep your business top of mind but also build trust and connection with your audience. This will make it more likely they’ll choose your salon or spa when the time is right.